Primark to open second store in Brussels on April 15

The clothes retailer’s new location will be on the Chaussée d’Ixelles, on the site of the old Sports Direct shop. It will be significantly larger than its current store on Rue Neuve.

“We chose the Chaussée d’Ixelles as our second location because it is the second most important commercial street in Brussels,” said the company’s Benelux Manager, Kevin Tulip. “It is also a beautiful building, an old garage. It will be a big, old-fashioned store, similar in size to our department stores in the Netherlands. It will offer clothes for men, women, and children.”