« beBeer in your Pocket » goes European with Brussels Express

On 1 August, the young start-up the Belgian beBeer launched its web application ‘beBeer in the pocket’. Designed as a digital passport to European beer, this interactive platform already leads to the discovery of thousands of local breweries, access to a calendar of brewing events, and the exploration of regional traditions. Available in several languages, it aims to become the go-to tool for all beer lovers of brewing culture.

Today, beBeer is taking a new step forward by entering into a strategic partnership with our media Brussels Express.

A driving force for beer tourism

At a time when beer tourism is experiencing sustained growth throughout Europe, beBeer in the pocket aims to establish itself as its spearhead. The app does more than just map breweries: it helps travellers discover festivals, brewing communes, craft bars and local initiatives that enrich the region. It is also the same lever for brewers and other players in the sector, who gain visibility among a curious and beer lover audience.

Brussels Express opens its pages to the Europe of beer. For its part, Brussels Express is creating a section dedicated to beBeer. This new editorial space will offer its readers profiles of brewers, reports on local scenes and insights into brewing dynamics across the continent, such as the brand new European network of Brewing Cities and Communes and the associated label. 

Each brewing commune and its local promotors will be given special attention, showcasing the diversity and vitality of European brewing territories.

By partnering with beBeer, the Brussels media outlet is confirming its desire to promote Europe, its traditions and its expertise, particularly in terms of what constitutes a living cultural heritage: beer.

A partnership in the name of common heritage

With this partnership, beBeer gains an essential media showcase to develop its network and establish its European status. Brussels Express, for its part, enriches its content and opens up more to the cultural and economic dimension of beer in Europe.

A partnership that celebrates not only a drink, but above all a shared history, expertise and way of life.