beBeer in your pocket: a new era for European beer tourism

On World Beer Day, the Belgian start-up beBeer unveils its brand new web app, “beBeer in your pocket”, an innovative mobile platform dedicated to discovering Europe’s beer heritage.

Available now at www.bebeer.app, this app aims to become the essential companion for craft beer lovers and those curious to discover local brews.

An interactive map to explore more than 5,000 breweries

Designed for mobile use without downloading, the web app makes it easy to locate thousands of breweries and access their news, events and, of course, their beers. Available in four languages (French, Dutch, English and German), it also proposes a brewing calendar and an interactive map to plan your hoppy getaways across Europe.

A European network of brewing communes

At the same time, beBeer is launching a European network of Brewing Cities and Communes, accompanied by a new label for municipalities that promote their brewing heritage. This label, awarded on the basis of 10 objective criteria, distinguishes communes on a scale of one to three hops – similar to the flower-filled communes – according to the richness and diversity of their brewing ecosystem.

An initiative serving local areas

The project is based on a strong territorial approach: it aims to connect brewers, promoters, local elected councillors and beer lovers around a common tool. For local authorities, it is a lever for visibility, tourist appeal and economic development. For brewers and other players in the sector (specialised bars, guilds, hop producers, festivals, museums…), it is a dynamic and participatory showcase. ‘This is not an ISO label, but concrete recognition of a region’s brewing intensity. Sometimes we are unaware of the brewing treasures hidden in our own city,’ explains Pascal Goergen, founder of beBeer.

A call to communes and local councillors

Several European communes have already been contacted for this first phase. The first labels are expected by October. Elected councillors are invited to become beBeer ambassadors, acting as a link between their commune and the local brewing world.