PUP: A Pop-up sale for Pleasant and Unusual Plants – Free Entrance

PUP is a mobile pop-up concept that visits different Belgian cities. After previous successes in Ghent, Kortrijk & Ronse – gathering over 6,000 plant lovers – they wanted to be a guest in the capital city (the founder’s hometown, Roxanne Naessens).

This pop-up plant sale will take place from 15 to 18 August in Brussels, on the site of SEE U, the former gendarmerie barracks in Ixelles (Rue Fritz Toussaint, 8 1050). The entrance is free of charge.

For the Brussels edition of PUP, there will be more than 163 different types of Pleasant and Unusual Plants, all directly from the producers.

You will find indoor plants, tropical variants, trendy plants and unique specimens. In addition, many workshops on plant care and the multiplication of your urban jungle will be organized in collaboration with local talents. There will be something for everyone. Delicious food trucks, a pleasant bar and music will enhance the atmosphere.



The organizers attach a lot of importance to local sourcing and buy more than 65% from Belgian growers in order to promote the Belgian craftsmanship. They will visit every city in Belgium and at the end of their trip, they will give an overview of the cleaned air per city.

“For PUP it is crucial to know the origin of the plants. In this way, we know the history and are therefore able to help plant lovers to take the best care of their plants,” the organization said.

Here is the link to their Facebook Event where you can find all the information you need